What the companies are up to, and the occasional note from us. We post when something has actually happened.
Optimize Dagen brought customers, athletes and the merely curious together for a full day about what the body actually needs. Strong speakers on stage, flavour testing of the range, InBody scans, a proper lunch, goodie bags to take home — and a response that beat every expectation we had going in. Thank you to everyone who came, and to the speakers who made it a success.
Optimize Nutrition closed out 2025 on a high note, delivering 36.7% growth in revenue over the year. The result also marks a strong turnaround, with a negative first half of -400K SEK flipped into a solid full-year profit of 800K SEK on the back of a strong second half. Alongside this performance, the company successfully launched in Norway, marking its first step into new Nordic markets. The team is now preparing further market launches throughout 2026, building on the momentum from this expansion.
We are thrilled to announce that Invajt has officially launched its services in Germany. This is a significant milestone for the company and a natural next step given the country’s large and engaged market for social events and digital experiences. We are very much looking forward to working with our current and future premium partners on this market, and are excited about the opportunities this expansion opens up. Herzlich willkommen, Deutschland!
Big shout out to Pixel Nordic AB for helping us acquire our very sought-after URL, gjallarhorn.se. We are truly grateful to have such a long-lasting partnership with you, and could not be happier with your services and support across several companies over the years.
We are very excited to join Optimize Nutrition as investors. Operating at the intersection of foodtech, e-commerce and performance-focused health, the company aligns closely with our values and background. We look forward to supporting the team in strengthening their digital presence and expanding into new markets.
We are pleased to participate in Invajt’s latest equity round, supporting its continued focus on operational efficiency, revenue growth and enhanced user experience as well as utility for the user. We remain confident in the team and their vision, and look forward to an exciting year ahead.
A completely new layout with a more engaging home feed, an inbox and improved content presentation. With this update Invajt can present its Premium Partners, adding value for users through discount codes and offers. The app now also publishes articles with rich content and affiliate links to its partners, which has led to Invajt generating the company’s first revenue. The UI and flow have been greatly improved, though many developments remain in the pipeline. User growth is looking very good and is expected to accelerate after further optimisation of onboarding and the planned marketing efforts.
Invajt has started an equity round to finance the next leaps forward, with six goals: seamless UX and bug fixes, user growth, control over revenue streams, marketing and ROAS understanding, geographical expansion with built-in language management, and a new corporate design with a fresher UI.
The Invajt app is now live on Apple’s App Store and Google Play. A lot of work still remains, but Invajt finally has it up and running, which is a huge milestone for the company. It is a lighter version of what will come, but it is a good start.
Gjallarhorn has taken on a more active role in Invajt, focusing on consolidating efforts, investor communications and prioritising revenue streams.
It was time for us to have an online presence, and we hope this fills the need for transparency and further information to meet expressed curiosity. This page will continuously evolve, but will mostly remain a source of information — the true action takes place within the investments themselves.
Nothing filed under that yet.
Articles about the years building InterNestor and deineTorte.de, before Gjallarhorn.